Relationship Marketing and Customer Relationship Management

Relationship Marketing and Customer Relationship Management

  • 300,00 kr


Relationship Marketing and Customer Relationship Management. This 2nd edition provides new perspectives on the meaning of marketing. Relationship marketing (RM) and Customer relationship management (CRM) both represent a paradigm shift in traditional marketing thinking. This means moving away from marketing to anonymous masses to developing and managing relationships with identifiable customers and stakeholders.

Forfattere: Utgave: ukjent
Språk: Engelsk Sidetall: 250
ISBN: 9780702186875 Vekt: 451 g
Forlag: Juta & Company Ltd Innbinding: Heftet
Utgitt: 2011 Veil. pris: 0 kr