Relationship Marketing and Customer Relationship Management
Relationship Marketing and Customer Relationship Management. This 2nd edition provides new perspectives on the meaning of marketing. Relationship marketing (RM) and Customer relationship management (CRM) both represent a paradigm shift in traditional marketing thinking. This means moving away from marketing to anonymous masses to developing and managing relationships with identifiable customers and stakeholders.
|Språk: Engelsk||Sidetall: 250|
|ISBN: 9780702186875||Vekt: 451 g|
|Forlag: Juta & Company Ltd||Innbinding: Heftet|
|Utgitt: 2011||Veil. pris: 0 kr|