Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing

  • 300,00 kr


Services Marketing: Integrating Customer Focus Across the Firm. Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Forfattere: Alan Wilson, Mary Jo Bitner Utgave: ukjent
Språk: Engelsk Sidetall: 608
ISBN: 9780077131715 Vekt: 1097 g
Forlag: McGraw-Hill Education - Europe Innbinding: Heftet
Utgitt: 2012 Veil. pris: 0 kr