Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management

  • 350,00 kr


Strategic Brand Management: Building, Measuring, and Managing Brand Equity. For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

Forfattere: Kevin Lane Keller Utgave: ukjent
Språk: Engelsk Sidetall: 720
ISBN: 9780132336222 Vekt: 1300 g
Forlag: Pearson Education (US) Innbinding: Heftet
Utgitt: 2008 Veil. pris: 0 kr