Strategic Brand Management
Strategic Brand Management: Building, Measuring, and Managing Brand Equity. For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
|Forfattere: Kevin Lane Keller||Utgave: ukjent|
|Språk: Engelsk||Sidetall: 720|
|ISBN: 9780132336222||Vekt: 1300 g|
|Forlag: Pearson Education (US)||Innbinding: Heftet|
|Utgitt: 2008||Veil. pris: 0 kr|